Listen now (49 mins) | Do people misunderstand what your business offers? We're joined in the studio by Natalie Banks, founder of Dignity Home Care and Julia Crawford, People Pillar Ltd to discuss misunderstandings that arise from what you do. Well, that's how it starts out anyway. Along the way we discuss how to care for yourself and your staff when you deliver a service fraught with the danger of getting overly involved and the influence of differing roles.